Reddit launches Lead Generation Ads

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform.

Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.

Key features:

• Mobile-optimized design with auto-populating email fields.
• Privacy-focused approach for secure data handling.
• Integration with Zapier for direct CRM connectivity.

By the numbers:

• 75% of B2B decision-makers say Reddit has the most influential perspectives on business products.
• 28% of redditors researched online education programs in the past 6 months.
• 93% of redditors say the platform helps them make informed tech upgrade decisions.

What they’re saying. LaunchDarkly, a feature management platform, reported a 30% decrease in cost per lead and a 25% increase in lead submission rates during beta testing.

Between the lines. The Zapier integration allows advertisers to streamline lead management by automating the process of sending leads directly to their CRM systems.

Bottom line. Reddit’s new ad format, combined with its engaged user base and Zapier integration, could make it a more attractive platform for businesses looking to generate high-quality leads efficiently.

• Reddit’s move into lead generation ads, represents a significant step in bridging the gap between user engagement and advertiser needs, potentially reshaping how businesses approach lead acquisition in online communities.