Trai directs telcos to migrate 140-series calls to blockchain platform to curb spam

Trai has instructed telecom operators to shift telemarketing calls to a blockchain-based DLT platform by September 30. Starting November 1, 2024, all messages need to be traceable. The regulator will suspend traffic for unauthorized headers and templates, requiring telemarketers to report misuse within two business days. This aims to curb spam and enhance message traceability.