This unusual kinetic type bends, morphs, and floats

A conversation with Tina Touli, whose animated style brings a quirky joy to typography.

Upon seeing Tina Touli‘s explosively kinetic type just a few weeks ago, I was transported into a world of marshmallow candies, foamy futons and extruded polystyrene pool worms. There is something about puffy 3D objects in motion that bring back the memory of a vivid dream—as a child, I had a vision of being buried by massive fluffy white pillows; at once terrifying and comforting. Touli’s kinetic typography is likewise suffocating and liberating.

Touli is a London-based creative director and graphic designer who also happened to be a PRINT New Visual Artist. She says she “thrives on designing multidisciplinary work that involves a variety of techniques, showcased across different platforms and mediums, always with a great attention to detail.”