‘Speech should be open to all’: Bluesky COO Rose Wang on the platform’s radical vision for social media

More than just a refuge for liberals, the fast-growing Twitter alternative gives users control of their own feeds.

Conceived of by Twitter cofounder Jack Dorsey in 2019 and spun out of Twitter in 2022, just before Elon Musk took over, Bluesky came out of beta in February 2024 and found an eager, if relatively small audience. The social media platform—which, at first glance, looks remarkably similar to X—had amassed roughly 13 million users by the end of October. Then Donald Trump was reelected, with an assist from Elon Musk. Now, the site has more than 21 million users.