Attendance, viewership records smashed in the first Test of Border-Gavaskar series

Fans turned out in record numbers at the Optus Stadium in Perth for the highly anticipated Border-Gavaskar Trophy series opener, with the single highest attendance for a day of Test cricket in Perth recorded on the first and second day.

Additionally, average viewing audiences were up by 30% year-on-year, as per the data provided by Cricket Australia (CA), reflecting the major interest of the public for the match.

CA also reported record engagement across their digital channels, highlighting the widespread excitement and engagement with the event.

The first and the second day at Perth Stadium set records for attendance at any Test Match in Perth, with 31,302 and 32,368 people being present in the stands respectively. The total attendance was 96,463, the second-highest total attendance ever recorded in Perth and the highest at Perth Stadium.

The Perth Test dominated TV ratings on each of the first 3 days, with a total of 7 sessions averaging more than 1 million viewers across all platforms (Seven, 7plus Sport, Foxtel, Foxtel Go, Foxtel Now and Kayo Sports), including 1.6m nationally for the third session of Day 1.

Cricket Australia digital channels saw a surge in engagement, with 2.7 million people from within Australia visiting cricket.com.au and the Cricket Australia Live app across the Test.

Ticket sales for the Border-Gavaskar series are more than 2.5 times higher than for the 2018-19 India tour and public tickets are currently exhausted for the first day at The Gabba in Brisbane, according to Cricket Australia.

Big crowds are expected to attend the remaining 4 Tests that will be held in Adelaide, Brisbane, Melbourne and Sydney respectively.

 

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