Meet The FinTech Lead Generation Trends Driving Business Growth In 2024

The global FinTech industry has boomed over recent years, with revenue nearly doubling since 2017. With new financial solutions changing how people manage their money, businesses are having to find new innovative ways to capture the attention of customers.

FinTech businesses continue to use the latest consumer trends to create cutting-edge solutions that can generate new leads. As the financial market evolves, both personal finances, payment trends and business transactions utilise more technological advancements.

In this article, we look into five of the most notable 2024 trends that are reshaping the industry and driving FinTech business growth.

AI Technologies

With 90% of global FinTech companies already heavily relying on artificial intelligence (AI), not utilising the technological capabilities will make it difficult for a FinTech business to keep up with the fast pace of the industry.

AI technologies such as data-driven insights and predictive analytics help drive growth by segmenting customers and being able to nurture the leads. By being able to understand the buying behavior of potential customers, a business can guide them through the decision-making process in a way that aligns with their preferences.

Factors such as purchase intent and financial behaviors are key insights that can be used to tailor content. By segmenting the audience into different categories, they can be highly targeted in a way that resonates with their needs and answers their questions.

Video Content

Video marketing has blown up in 2024, and the FinTech industry is no exception. With consumers being proven to engage with visual content, there has been a notable shift in the way that businesses now choose to communicate with their audience.

For complex financial products or services, video content is a great way to break down information in a way that is easily digestible for the viewer. Some effective content ideas include live demonstrations, Q&A style discussions, and talks from industry experts. By displaying thought leadership, trust and credibility is naturally built up for the viewer–especially important in the FinTech industry.

As well as being a great form of content to use on a brand’s website, video content can then be repurposed for use across social media channels to increase visibility and gain more traction.

Influencer Marketing

When people think of influencer marketing, they do not tend to associate it with corporate industries. With this being said, FinTech firms are proven to resonate more with younger generations, so influencer marketing is becoming an increasingly popular approach.

Using influencers to educate on financial products in a simple and relatable way helps resonate with those who may find financial services overwhelming and complex. Educating the younger generation online is helping to grow the FinTech industry further, changing financial behaviour as we know it and creating a more financially-savvy market.

Connecting with influencers who are established in personal development or finance is a great way for FinTech businesses to build credibility, spreading a message about their offering through a trusted platform that has the ability to influence their audience.

Website Chatbots

For FinTech businesses, being able to provide 24/7 support to their customers is a great way to connect with their audience and resolve issues in a timely manner.

In 2024, a large number of FinTech websites now display a chatbot service that utilises AI to provide answers to common queries and search terms. Whether the user has questions about pricing or is unsure about the platform features, the chatbot will provide a personalised response in an instant.

As well as providing support to website visitors, this is a great way to help businesses cut down on the amount of support staff needed, allowing their sales team to focus efforts elsewhere.

Thought Leadership

For businesses to be able to build trust among new customers, they need to position themselves as reputable experts. In 2024, consumers are becoming more savvy when searching for financial services so establishing credibility will help drive leads.

By producing unique educational content such as blog articles, whitepapers, or webinars, a business can display their expertise in the field and become a go-to source of reliable information.

Thought leadership is also an effective way to drive new traffic to a website as users who are searching questions related to the topic covered by the FinTech business will end up landing on their content. At this stage, they are more likely to get in touch regarding the products or service offered, turning leads into new customers.

Has 2024 Shaped The Future Of FinTech?

Fintech automation has been taking over the financial world for some time now, and it’s showing no signs of slowing down! In such a dynamic field, FinTech companies need to keep up with the trends and continue to provide cutting-edge solutions that generate new leads. With this year alone displaying trends such as AI insights, video content, influencer marketing, website chatbots, and thought leadership content, standing out in the competitive landscape is a necessity.

As we near the end of the year, looking back at the year in the financial industry has shown dominating trends that help draw in new customers and further grow the industry, leaving us expecting further advancements in the not-so-distant future.

The post Meet The FinTech Lead Generation Trends Driving Business Growth In 2024 appeared first on Real Business.