Maha business at Maha Kumbh, the world’s biggest congregation

Prayagraj gears up for the 2025 Maha Kumbh Mela, expecting a record 40 crore pilgrims. The government is investing heavily in infrastructure, expanding the Mela grounds, and enhancing amenities. Businesses are also capitalizing on the event, with over Rs 3,000 crore allocated for branding and marketing, anticipating significant economic impact.