Sweeping regulations like California's upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive.
- As regulation and privacy laws start to take shape, marketers are turning to advertising and marketing companies to help them prepare.
- These companies are selling marketers software and other tools that help collect, store, and use first-party data.
- Business Insider asked advertising agencies and investors to identify the leading companies helping marketers navigate the new privacy landscape.
- The 10 we list include startups, established security companies, and data firms belonging to major holding companies.