Maruti Suzuki Inaugurates 500th NEXA Service Touchpoint in Goa

Maruti Suzuki India Limited has reached a significant milestone by inaugurating its 500th NEXA Service touchpoint in Mapusa, Goa. This marks a notable achievement in the company’s commitment to enhancing the service experience for its customers across India.

The NEXA Service initiative, launched in 2017, has set a new benchmark in after-sales service with a focus on luxury, technology, and convenience. Maruti Suzuki’s Managing Director and CEO, Mr. Hisashi Takeuchi, emphasized the company’s dedication to customer-centric strategies during the event. He stated, “At Maruti Suzuki, we strongly believe in the ‘customers first’ philosophy. Our aim is to consistently deliver convenience and superior car ownership experiences to our customers.”

Growing Network with Customer Convenience in Mind

The introduction of the 500th NEXA Service touchpoint is part of a broader plan to expand Maruti Suzuki’s overall service network significantly. Currently, the company operates approximately 5,240 service outlets, which includes both ARENA and NEXA service centers. By FY 2030-31, Maruti Suzuki aims to grow this number to 8,000, catering to an ever-growing customer base and aligning with their plans to increase annual production and sales volumes.

What Sets NEXA Service Apart

NEXA Service centers are designed to offer a premium and seamless service experience. Key features include:

• Plush Workshops and Lounges: Customers are welcomed into comfortable waiting areas with modern amenities and digital displays.
• Dedicated Service Managers: A single point of contact ensures clarity and personalized service throughout the process.
• Mobile App Integration: Enhanced information flow and service tracking are provided through digital platforms, streamlining customer interactions.

The luxury-oriented approach to vehicle servicing has resonated with customers, with Maruti Suzuki steadily increasing its touchpoints. In FY 2023-24 alone, the company added 90 new service locations, the highest number in a single year. So far in this financial year, 78 additional NEXA Service touchpoints have been inaugurated.

Future Outlook

The expansion aligns with Maruti Suzuki’s broader goal of maintaining its leadership in India’s automotive market. The company’s plan to scale up both sales and service touchpoints is expected to reinforce customer loyalty while meeting the demands of a growing vehicle population.

This milestone highlights Maruti Suzuki’s focus on innovation in customer experience, ensuring accessibility, convenience, and premium services as cornerstones of its strategy. As the company accelerates its network expansion, Indian car owners can look forward to more comprehensive and customer-friendly service options nationwide.

The post Maruti Suzuki Inaugurates 500th NEXA Service Touchpoint in Goa first appeared on Motoroids.