The pH Level in Shampoos: Why Is It Important?

Stylists recommend that you pay attention to the acidity of hair cosmetics, since this indicator affects the product's effectiveness. The well-known neutral pH in cosmetics is not always ideal for all hair types, as there are situations when the strands need a different acidic environment. Shampoos, conditioners, masks, and other products should be selected according to the pH level required for a particular hair type and scalp condition....