Louis Dreyfus relaunches edible oil brand 'Vibhor' for North India mkt
Louis Dreyfus Company (LDC) has relaunched its edible oil brand 'Vibhor' in North India's business-to-consumer segment. The new product line includes soybean, palmolein, cotton seed, and mustard oils, as well as premium vanaspati, enriched with vitamins A and D. LDC aims to expand its distribution network in Punjab, Haryana, Delhi, and Uttar Pradesh, leveraging its Kandla processing unit's 3,50,000-tonne annual capacity. The edible oils will be available in various packaging sizes from 500 grams to 15 kilograms. Читать дальше...