F&B Brands Enter Virtual Worlds to Reach New Consumers
As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in more parts of their day-to-day digital routines. Take, for instance, video game worlds. Quick-service restaurant (QSR) chain Whataburger announced Monday (July 8) the launch of its first tournament within online […]
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