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Новости за 02.12.2024

PYMNTS.com 

AI Gives Account Analysis a 21st Century Makeover

There’s a change underway in treasury management at financial institutions. As money and assets increasingly operate across and within digital-first contexts, treasury professionals are turning to account analysis as a strategic lever to optimize cash management and enhance organizational liquidity. “The market is evolving, and institutions need tools that can evolve with it,” Norman Marraccini, […]

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PYMNTS.com 

GenAI Powers 97% of CMOs’ Customer Service Strategies

It’s no surprise that GenAI is rapidly reshaping the landscape of customer service in the banking and payments industry. By automating repetitive tasks, improving personalization and enabling real-time support, the technology is becoming a cornerstone of customer engagement strategies. However, its adoption is not without challenges, particularly around demonstrating a clear return on investment (ROI). […]

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