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Новости за 02.12.2024

PYMNTS.com 

GenAI Powers 97% of CMOs’ Customer Service Strategies

It’s no surprise that GenAI is rapidly reshaping the landscape of customer service in the banking and payments industry. By automating repetitive tasks, improving personalization and enabling real-time support, the technology is becoming a cornerstone of customer engagement strategies. However, its adoption is not without challenges, particularly around demonstrating a clear return on investment (ROI). […]

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