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Новости за 02.01.2025

The New Republic 

How Renegade Juries Could Help Thwart Trumpian Misrule

With some calling Luigi Mangione a folk hero for the alleged killing of United Healthcare CEO Brian Thompson, the concept of jury nullification—which has a long history of use in the U.S. as a means of popular resistance to unpopular laws and unjust prosecutions—has been dragged back into the spotlight. But even as the pundit class frets about this jury power being used to free someone undesirable to the ruling class simply because he is popular online, we ought to consider the tactic more broadly. Читать дальше...

The New Republic 

Inside the Plan to Teach Robots the Laws of War

“There’s a lot of unemployed philosophers around,” the philosopher told me. “But how many of them want to go work for the military?” I’d reached out to Peter Asaro, who is also a professor of media at the New School and the vice chair of the International Committee for Robot Arms Control, to talk about a new program by the Defense Advanced Research Projects Agency, or DARPA, that aims to answer a thorny question: How well will autonomous weapons adhere to ethical questions? In its budget request from 2024... Читать дальше...

Adweek.com 

5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond

In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players,...

Adweek.com 

Where Commerce Media Will Flourish—and Sputter—in 2025

The commerce media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines, and travel companies were wooed by the possibility of turning their troves of first-party consumer data into ad revenue. That's expected to continue into 2025, analysts told ADWEEK. But the growth will be at a slower pace than the...

Adweek.com 

CES 2025: Marketers Hunt for Competitive-Edge Tech

Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn't settle into its once-a-year, early January cadence until the late 1990s. For the marketing industry, it's an opportunity to scope...

Adweek.com 

Your CMO, Not Your CTO, Should Lead AI Strategy

Two years after the launch of ChatGPT, the business world is finally waking up. This isn't just another tech trend that VCs will throw money at while screaming "disruption"--one that may be gone in another year. AI is the new electricity. It will impact everything. Companies are fumbling in the dark, trying to figure out...

Adweek.com 

5 Reasons to Be Optimistic About the Media Industry

Working in media--let alone reporting on it--can be a grim task. It often feels like the industry is perpetually on the verge of collapse, with news about layoffs, closures, and declines in trust and readership dominating the headlines. The reality is more complex. There are plenty of challenges ahead for journalism and media, but there...

Adweek.com 

The Big Get Bigger, Indies Rise, and AI Takes Root: 3 Agency Predictions For 2025

Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how...

Adweek.com 

9 CMOs That Will Make Waves in 2025

In the chief marketing officer (CMO) community, 2024 was another year of big exits and new hires. No doubt 2025 will bring more of the same. However, for those already comfortably seated at some of the world's biggest, most influential, and buzziest brands, the next 12 months will be a time for innovation and adaptation....

Adweek.com 

The Top Rising and Declining Job Titles in Marketing

Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing. Exclusive data from LinkedIn shows how. When comparing the quantity of marketing-related job titles on LinkedIn user profiles in 2024 versus 2022, no position experienced more growth than "Sales Marketing Supervisor," which...

Vox 

The huge stakes in a new Supreme Court case about pornography

If you’ve studied First Amendment law, it’s impossible not to experience déjà vu while reading the briefs in Free Speech Coalition v. Paxton, a Supreme Court case the justices will hear on January 15 about online pornography.  That’s because the Texas law at the heart of Free Speech Coalition is in all relevant respects identical […]