How ‘method dressing’ is boosting films at the box office
![How ‘method dressing’ is boosting films at the box office](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/05/p-91118381-method-dressing.jpg)
From Zendaya’s tennis ball stilettos to Margot Robbie’s hot pink minidresses, stars are dressing the part off camera.
From tennis ball studded stilettos to a custom Celia Kritharioti minidress emblazoned with a movie poster, Zendaya has gone all-in on the theme for her promotion of the new tennis flick Challengers.