D2C brands step up hiring to drive offline push

D2C (direct-to-consumer) companies in Bengaluru are increasing their offline presence and hiring talent to support their brick-and-mortar expansion. Licious, Noise, and Wakefit.co are among those seeking individuals with hyperlocal understanding, online and offline expertise, and experience in digital, ecommerce, and supply chain. Wakefit.co is employing a 'train and hire' approach, training freshers before they start in stores.