Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts

This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source familiar with the first-of-it's-kind event. The virtual upfront is Oscar-winning producer Michael Sugar's brainchild and debuted on Tuesday and Wednesday. Sugar, alongside his partner, Matt Rotondo...