How effective is political marketing?

EU Commission president Ursula von der Leyen’s (inset, top) image is being transformed to one of a warmer mother and grandmother. Italian Prime Minister Giorgia Meloni urged her supporters to just write ‘Giorgia’ on the ballot paper. Photos: Shutterstock

This year, the US, the EU and the UK will be holding critical political elections at a time when the geopolitical and socioeconomic landscapes in Western democracies are changing fast.Anxieties about political participation have been commonplace in many democracies for at least 20 years. More political leaders are asking whether ordinary people enjoy politics anymore....