Want to tell a compelling story about your brand? Here’s how, says this Hollywood veteran

A former actor and producer now coaches founders on the critical importance of storytelling in attracting investors, customers, and potential employees.

As a founder, developing and delivering the best story for your business can be key to a successful startup, whether it’s unlocking new funding rounds, attracting customers, or hiring and retaining employees. But, the implications of great storytelling are also intangible and can have an even greater impact.