NBCUniversal Says Domino’s Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

NBCUniversal says ad technology it rolled out earlier this year helped drive a 38% increase in sales for Domino’s in a recent trial. The media giant closed its upfront presentation with the statistic and other findings detailed for the first time by Mark Marshall, Chairman, Global Advertising & Partnerships, at the NBCU upfront Monday in […]