Amazon Makes Waves in Inaugural Upfronts With Reese Witherspoon, Jake Gyllenhaal and Will Ferrell
Prime Video unveils plans for a "Road House" sequel, a "Legally Blonde" prequel series and a "Tomb Raider" TV adaptation
The post Amazon Makes Waves in Inaugural Upfronts With Reese Witherspoon, Jake Gyllenhaal and Will Ferrell appeared first on TheWrap.
Amazon’s inaugural upfront presentation established the streamer among the ranks of its competitors as Prime Video brought formidable star power and lucrative new TV and film orders on Tuesday morning.
As advertisers and press gathered in New York City’s Pier 36, they were greeted by flashy themed installations — including those centered around Twitch and Prime Video releases “Road House,” “Fallout,” “The Summer I Turned Pretty” and the upcoming “Beast Games” — as well as a performance from Alicia Keys, who kicked off the day by singing “Empire State of Mind.”
The streamer took note from network’s traditionally star-studded presentations to welcome up “Road House” star Jake Gyllenhaal, who revealed the streamer’s plans for a “Road House” sequel, Hannah Waddingham and Octavia Spencer, who teased their still untitled action-adventure series, Patton Oswalt, who will host upcoming game show “The 1% Club,” as well as Reese Witherspoon and Will Ferrell, who unveiled a first look at their R-rated romcom, “You’re Cordially Invited.”
Witherspoon returned to the stage to announce the streamer had granted a series order to a new “Legally Blonde” prequel show, titled “Elle,” which will follow Elle Woods as a high school student in the ’90s.
As a part of the presentation, Prime Video also announced renewals for “Mr. & Mrs. Smith” Season 2, “The Boys” Season 5, “Cross” Season 2, “Coach Prime” Season 3, and unveiled trailers for anticipated upcoming projects, including “The Lord of the Rings: Rings of Power,” sports documentary “Federer: Twelve Final Days” and “The 1% Club.”
The streamer also greenlit a new Nicolas Cage-led series “Noir,” which is based on the Marvel comic book “Spider-Man Noir,” a new game show focused on pop culture jeopardy and unscripted shows led by J.B. Smoove and Nick Cannon as well as four sports documentaries.
More to come …
The post Amazon Makes Waves in Inaugural Upfronts With Reese Witherspoon, Jake Gyllenhaal and Will Ferrell appeared first on TheWrap.