Google is rolling out its AI-native search to all users

AI search returns a custom-built bundle of text and links in response to a user’s plain-language query. 

Google said at its I/O developer event Tuesday that it’s rolling out its AI-native search to all users for the first time. Previously, users could try Google’s chatbot-based search (then called “Search Generative Experience” (SGE)) by opting into the experience in Google Labs. Now AI search will become available to all users searching for certain subjects or products.