P&G shifts focus to brands for Paris Olympics ads
![P&G shifts focus to brands for Paris Olympics ads](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/05/2024-05-14T122833Z_2_LYNXMPEK4D0GO_RTROPTP_4_OLYMPICS-2024-PROCTER-GAMBLE.jpg)
For the upcoming Games, P&G is launching advertising for more than 30 of its brands, more than ever before.
What is missing from the Paris 2024 Olympics? A tear-jerking corporate advertising campaign from Procter & Gamble saluting the mothers of athletes.