Concerns over addicted kids spur probe into Meta and its use of dark patterns

Brussels has opened an in-depth probe into Meta over concerns it is failing to do enough to protect children from becoming addicted to social media platforms such as Instagram.

The European Commission, the EU’s executive arm, announced on Thursday it would look into whether the Silicon Valley giant’s apps were reinforcing “rabbit hole” effects, where users get drawn ever deeper into online feeds and topics.

EU investigators will also look into whether Meta, which owns Facebook and Instagram, is complying with legal obligations to provide appropriate age-verification tools to prevent children from accessing inappropriate content.