BARC appoints Dr Bikramjit Chaudhuri as chief of measurement science

Dr. Bikramjit Chaudhuri assumes the role of Chief of Measurement Science and Analytics at BARC India, succeeding Dr. Derrick Grey, who served for six years. With extensive experience in data science and analytics from Datamatics Group, KPMG, Nielsen, and ZS Associates, Bikram aims to enhance BARC's audience measurement system.