Of course, France made a scratch-and-sniff stamp that smells like a baguette
![Of course, France made a scratch-and-sniff stamp that smells like a baguette](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/05/p-91128332-france-scratch-sniff-stamp.jpg)
The stamps were printed with microcapsules to give them a ‘bakery’ scent when scratched.
Leave it to the French to find a way to pack the aroma of a freshly baked baguette into a postage stamp. La Poste, the French postal service, is out with scratch-and-sniff stamps of their best-known bread with art from Paris-based artist Stéphane Humbert-Basset. The stamps depict a baguette wrapped in a blue, white, and red ribbon and the text “La baguette, de pain française,” for “The baguette, the French bread.”