PringleCrocs and Ranch-flavored Burts Bees: 10 brand collaborations that never should have happened
![PringleCrocs and Ranch-flavored Burts Bees: 10 brand collaborations that never should have happened](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/05/p-91129241-strange-food-collaborations_8166ab.jpg)
Food brand collaborations are a byproduct of the attention economy. When will consumers have their fill?
In April, Crocs partnered with Pringles to release a limited-edition, chip-themed clog. One of the shoes even came with an ankle holster for carrying Pringles on the go. But it certainly wasn’t the first off-the-walls food brand collaboration we’ve seen this year—and it won’t be the last, even though we’ve had more than our fill.