Why Cineworld and Regal are betting on 4DX movies ahead of the blockbuster summer season

Regal now has about 50 4Dx theaters in the U.S., and it’s hoping the experience will boost crowds for summer action movies like ‘Furiosa: A Mad Max Saga.’

As Cineworld Group continues to emerge from bankruptcy and make a financial comeback, leaders at the cinema chain seem to believe that making audiences (literally) shake in their seats can bring them back in droves.