From '400 paar' to 'khata khat': How BJP, India bloc used catchphrases to attract voters in 2024 polls

With each catchy slogan, the BJP took the lead in shaping the narrative, leaving the Opposition scrambling to respond. In 2019, despite facing relentless attacks like 'Chowkidar Chor Hai' from Rahul Gandhi, the BJP cleverly turned the tables with their 'Main Bhi Chowkidar' campaign. It hit close to home and resonated with the public.