Our brains are lazy when faced with making a choice. Here are 3 strategies to expand your options

When facing what appears to be a Hobson’s choice, here are three strategies to expand your options.

Sometime in the early 1600s, stable owner Thomas Hobson faced a business dilemma: His best horses were the ones most in-demand from his customers.  Nothing was surprising about this. However, because the best horses were hired out most often, they were also the most overworked. This threatened their health, shortened their productive life spans, and left the rest of the stable underutilized.