Is AMP a Google Search Ranking Factor or Not?

Does your website have AMP pages? Do you use AMP optimization to influence organic ranking? Can AMP influence rankings?

These are the questions that every web admin asks before using or dropping AMP. AMP is there to improve the overall impact of a website or blog.

It improves load time and makes the website responsive and user-friendly.

AMP, or Accelerated Mobile Pages, is an HTML technology developed by Google to optimize desktop sites for mobile devices. Because it is a Google product, it is believed that AMP impacts the search ranking.

While web admins are using AMP to improve website ...