Why harnessing the power of generative AI begins with search

As business leaders look for ways to optimize this game-changing technology in the future, they’re beginning to understand what’s possible today

During the past year and a half, generative AI (GAI) has embedded itself in the fabric of everyday life. Instantly disruptive, ChatGPT surpassed more than 100 million users within months of launching. Since then, GAI features have steadily appeared in familiar tools for editing images or summarizing and writing documents. With the initial buzz and early experiments behind us, business leaders are looking for ways to harness generative AI across their entire organizations, rather than as a plug-in for existing software. They’re seeking areas where tools such as large language models (LLMs) can not only add value today but eventually transform how their companies operate. The big question on everyone’s minds: When and how will generative AI transcend being a mere feature or chatbot?