United Airlines wants to show you personalized seatback ads: Here’s how to opt out

The airline has an online form where passengers can request not to be pestered by targeted advertising. How effective the opt-out is may depend on where you live.

On Friday, United Airlines announced that it is bringing personalized advertising to the seatback entertainment screens on its flights. The move is aimed at increasing the airline’s revenue by leveraging the data that it has on its passengers.