How Google ditched plastic packaging

Google spent 3 years redesigning its packaging to eliminate plastic. Now, it’s releasing a guide so that other companies can do the same.

If you take a new Pixel 8 phone out of its package, you might not notice what’s missing. But there’s no plastic wrap around the box. There’s no plastic coating on the box itself. The labels that seal the box are now made from paper; so is the sturdy hangtag at the top of the box. Inside, the phone is cushioned by molded fiber instead of PET, and there’s no plastic cover over it.