Apple introduces the Apple Intelligence AI platform for iPhone and Mac

Apple (AAPL) announced its highly anticipated generative AI initiative called Apple Intelligence on Monday at its WWDC conference in Cupertino, California. The technology, Apple's first foray into generative AI, will be deeply integrated into the company's hardware and software products ranging from the iPhone and Mac to Mail, Messages and Photos.

Apple is positioning Apple Intelligence as a unique offering that can understand you and your data, rather than a broad-based AI system like ChatGPT or Google's AI Overview.

Apple Intelligence will be available later this fall for the iPhone 15 Pro and iPads and Macs with Apple's M1 series ...