This unusual shopping experience lets Batman superfans live like Bruce Wayne—for a price

Can theatrical shopping get retail out of its rut?

Inside an opulent townhouse in Manhattan’s Chelsea neighborhood, Bruce Wayne’s life is for sale. A $5.2 million car sits in the garage. In the living room, a $750,000 sound system from McIntosh blasts a soundtrack. Upstairs on the balcony, a $55,000 bottle of cognac rests on a table, waiting to be poured.