Extra drinking during Euro 2024 could help pubs net a £340million sales boost
PUBS hope extra drinking during the Euros will help the economy come home.
Bars packed with footie fans will score a £340million sales boost in the group stages, trade body UK Hospitality predicts.
And, if England win, the total could hit a massive £800million.
UK Hospitality’s Kate Nicholls said: “Lifting the trophy could see almost a billion-pound boost for pubs — more reason to get behind the Three Lions.”
Some 110 million pints are expected to be drunk during the tournament — mainly by England and Scotland fans.
That will deliver a £2.75billion boost to the wider economy, according to Vouchercodes.co.uk.
The size of the boost to consumer spending will largely depend on how well home teams do.
Analysis of the last 30 years show it is winning, not hosting, which gives the biggest lift to the economy. Greene King reckons its 3,000 pubs will sell seven million pints during the Euros — including 415,000 during last night’s Scotland-Germany match.
A KPMG survey found a third of fans will watch the games at home — with 16 per cent ordering a takeaway.
Domino’s boss Andrew Rennie said “in the busiest times during England games we expect to be making 20 to 25 pizzas every second”.
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