Cannes Lions 2024: India off to a good start with one silver, two bronzes

India performed well on the first day of the Cannes Lions International Festival of Creativity, often referred to as the Oscars of the ad-world. They secured one Silver and two Bronze Lions. Ogilvy Mumbai was awarded a Silver Lion for their innovative 'Megh Santoor' campaign for Brooke Bond Taj Mahal tea, featuring a musical billboard that played 'Raag Megh Malhar' when it rained.