Sinclair Infiltrates Local News With Lara Trump’s RNC Playbook
Sinclair Broadcast Group, the right-wing media behemoth swallowing up local news stations and spitting them out as zombie GOP propaganda mills, is ramping up pro-Trump content in the lead-up to the 2024 election. Its latest plot? A coordinated effort across at least 86 local news websites to suggest that Joe Biden is mentally unfit for the presidency, based on edited footage and misinformation.
According to Judd Legum, Sinclair, which owns hundreds of television news stations around the country, has been laundering GOP talking points about Biden’s age and mental capacity into news segments of local Fox, ABC, NBC, and CBS affiliates. One replica online article with the headline “Biden appears to freeze, slur words during White House Juneteenth event” shares no evidence other than a spliced-together clip of Biden watching a musical performance and another edited video of Biden giving a speech originally posted on X by Sean Hannity. The article was syndicated en masse on the same day at the same time, Legum found, suggesting that editors at the local affiliates were not given the chance to vet the segment for accuracy.
Most outrageously, the article, along with at least two others posted in June, makes the evidence-free claim that Biden may have pooped himself at a D-Day memorial event in France, based on a video of the president sitting down during the event. According to Legum, one of the article’s URLs includes the word “pooping.”
The shoddy evidence behind the segments, originally published by Sinclair’s National Desk, appears to have been lifted directly from social media posts by RNC Research, the X account operated by the Lara Trump–run Republican National Committee. On at least one occasion, a Sinclair piece quotes directly from the Trump campaign social media team’s response to an RNC Research post. “Lights are on but no one’s home,” the campaign’s reply to a post showing a “dazed” Biden watching a musical performance, was included in the syndicated article.
Sinclair’s takeover of local news is a dire development for the future of independent journalism in the United States. But the gutting of newsrooms (and the weaponization of their remnants by right-wing conglomerates) across the country isn’t just a problem for tomorrow; it’s having devastating effects on American democracy today.