Subscription Platform Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls

Subscription technology platform Zuora has acquired artificial intelligence firm Sub(x), the company announced today. According to CEO Tien Tzuo, this tie-up will enable Zuora to use AI to enhance its paywall offering. The financial details of the transaction were not disclosed. Sub(x)'s 10-person staff will join Zuora as part of the deal, which is expected...