Retail Media Challenges Hinder Growth, Marketers Say in Cannes

As commerce media explodes, and brands and retailers navigate shifting relationships, marketers face new challenges in breaking down silos and aligning measurement. At the Cannes Lions Festival, brand marketers from Clorox, General Mills and Sanofi joined connected commerce platform Stackline and ADWEEK's editor-in-chief Ryan Joe to discuss how they're reaching consumers amid that changing landscape....