Musk Black: The colour maketh the man

​Musk Black not only visually matches Meskla’s self-positioning as a Blade Runner-style aristotechnocrat to a T, but also performs another important function: it situates him away from the nerd herd. Even Thursday’s AGM backdrop underlined this distancing from Valley aesthetics. The ‘cyber rodeo’ neon-lit backdrop was a far cry from Google-Meta-Microsoft’s pristine, antiseptic whiteboard venues that are more Ikea than gritty Big Tech.