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M&S discontinues ‘absolute favourite’ ice cream flavour as it disappears from shelves

FANS were heartbroken to learn their “absolute favourite” ice cream had disappeared from shelves for good.

Marks and Spencer shoppers begged the retailer to bring their iconic flavour back after learning it had been savagely discontinued.

Alamy
M&S fans were saddened to hear their favourite ice cream flavour had been axed[/caption]
M&S
Shoppers begged to see Chocolate Millionaires return[/caption]

A sweet-toothed customer was baffled when they came up empty handed while rummaging through the freezer section for Chocolate Millionaires Ice Cream.

In a desperate plea they penned on X/formerly Twitter: “Hi there!

“This is my absolute favourite ice cream ever but I can’t find it in any of my local M&S stores. Please tell me you haven’t discontinued it?”

But the company sadly confirmed: “Hi Natalie, it looks like we’re not selling this any more – fingers crossed it’ll return one day

“In the meantime, make sure to check out our incredible ice cream range in-store now!”

Meanwhile, an M&S spokesperson said: “We’re constantly reviewing, refreshing and improving our ranges across the Foodhall and have launched 1,250 new products in the last year, as well as upgrading 1,000 products.

“This year we are launching 1,400 new products and upgrading a further 1,000 products.”

NEW TREATS

The industry giant revealed they rolled out two new delicious ice cream flavours.

Fans’ mouths have been watering after stumbling upon Top of the Chocs Ice Cream.

Chocoholics were impressed with the truffle filled tub, and excited to bite into chocolate biscuit chunks swimming in chocolate sauce.

Meanwhile, those with a love for caramel were delighted to find the I’m Fully Loaded Popcorn flavour ice cream.

As hungry brits delve into their scoops, they can expect to find chocolate caramel cups and chocolate coated salted pretzels amid swirls of rich caramel.

It comes as other popular items have been discontinued over the years, much to fans’ disappointment.

People were begging for the return of Pepsi Max Raspberry after it was axed from production to make way for other flavours.

The much-loved edition had been part of the range launched in 2019, sitting alongside varieties including cherry, mango and lime.

Meanwhile, shoppers were stunned to discover the real reason Tooty Frooties sweets were given the chop after almost 60 years.

Fans of the confectionary were outraged by the revelation, with one person saying branding it “unforgivable”.

And even celebrities objected to the axing, with TV presenter Ben Shephard saying: “What? As if we haven’t got enough to deal with right now.”

Plus, as the summer heat approaches, customers were wondering where the popular Calippo Shots ice lollies went.

Here’s everything we know about the sweet treat being discontinued and alternatives you can get.

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