TRAI calls upon MIB to establish credible measurement system for TV, radio, OTT

The Telecom Regulatory Authority of India (TRAI) has recommended establishing a transparent audience measurement system for television, radio, and OTT services to the Ministry of Information and Broadcasting. It suggests revamping the existing system, expanding sample sizes, encouraging multiple rating agencies, and utilising advanced technologies. TRAI also proposes granting infrastructure status to the broadcasting sector to boost investment, streamlining processes, measuring broadcasting's impact on GDP, implementing a policy for the AVGC sector, and expanding TV reach through broadband infrastructure and subsidised schemes for underserved populations.