Itaú’s Superapp: Migrating 15 Million Customers

In late 2024, Itaú Unibanco will mark its centennial by transitioning 15 million single-product users to its primary app. Previously reserved for account holders, the new superapp will now serve a much broader user base. The ultimate user count after this migration remains undisclosed. This significant change will merge users from multiple Itaú apps like […]