Swarovski opens new Canary Wharf store

Swarovski has announced the opening of a new store in London’s Canary Wharf.

The new store, located at Unit 40, Jubilee Place, has up to 1,569 square feet of space.

With full-height glazed shop frontages, Jubilee Place is home to high-end brands such as Claudie Pierlot, COS, LK Bennett and Maje.

The news comes after the brand announced it had signed a deal to open a store at Caledonia Park designer outlet village in Scotland.

It will open a 1,000 sq ft space at Caledonia Park this summer and will showcase its latest outlet concept with a blend of metallic finishes in its “signature” shade of blue.

Amanda O’Flaherty, director at Newmark Retail UK and EMEA, said: “After having much success working alongside Swarovski in the past, we are delighted to be working with the brand again to assist further its growth within London. The new 10-year lease in Canary Wharf is the perfect space to attract its core clientele.

“Our team has used its expertise to ensure Swarovski’s new store fits the brand’s requirements through a stringent site selection process. We are looking forward to the future of our partnership with the brand as we continue to develop plans for new stores to help Swarovski grow throughout the capital.”

With 16,600 employees worldwide, Swarovski has 2,300 boutiques across over 140 countries, complemented by selected multi-brand partners.