Media bodies seek clarity from Supreme Court on mandate for self-declaration for ads

Several industry bodies including AROI, INS, IAMAI, and BIF have filed impleadment applications in the Supreme Court regarding the self-declaration certificate (SDC) mandate for new advertisements. These bodies seek clarity on the implementation challenges of the SDC for digital media ads. The matter, arising from the Indian Medical Association vs. Union of India case scheduled for July 9, involves ensuring that ads meet regulatory standards without misleading claims.