Sportswear brands make a splash at Paris Fashion Week with parties, pop-up stores, and exhibitions
![Sportswear brands make a splash at Paris Fashion Week with parties, pop-up stores, and exhibitions](https://media.fashionnetwork.com/m/a5d4/ca51/0db0/b999/6248/dd0a/f736/2511/eee9/7442/208x208/7442.jpg)
Music festivals, pop-up stores, and exhibitions: this season at Paris Men's Fashion Week, sportswear brands are setting themselves apart with a series of festive and stylish events.