YouGov shares dive 46.3% after profits tumble despite election polling boost
![YouGov shares dive 46.3% after profits tumble despite election polling boost](https://i.dailymail.co.uk/1s/2024/06/20/20/86384121-0-image-m-5_1718910379671.jpg)
The polling and data analytics business has suffered from dwindling demand for its research services as firms continue to cut down on costs.
The polling and data analytics business has suffered from dwindling demand for its research services as firms continue to cut down on costs.