Over 50% households buying bottled soft drinks: Kantar FMCG report

The average Indian household's consumption of bottled soft drinks has increased in the last two years, breaching annual penetration of 50 per cent in FY24, a report said.

According to the latest Kantar FMCG pulse report, this trend is expected to rise further with intensifying summer.

It said the average household has expanded its consumption of bottled soft drinks by 250 ml in the last two years.

Moreover, fabric softeners, still considered to be a premium laundry item, have now reached one in every four households in the country, the report said.

Besides, washing liquids, another premium laundry product introduced by leading FMCG majors, breached the 100,000-tonne mark in FY24. All these trends are "record breakers", the report noted.

The bottled soft drink category had a "massive 41 per cent household growth in MAT (moving annual total) March 2023" and continued to add more households and expanded 19 per cent in MAT March 2024.

"With the intensifying summer, the category is li